Twitter has introduced new features for its Blue subscribers, aiming to enhance their user experience by reducing ads and boosting visibility in search results. This comes after Elon Musk’s promise to decrease sponsored tweets for paid users. The change affects the “Following” and “For You” timelines, where twice as many organic tweets will appear between promoted tweets or ads. However, this feature will be limited to verified profiles and will not affect ads on profiles, replies, promoted accounts, trends, or events on the Explore page.
Additionally, Twitter has improved its priority-boosting feature for Blue subscribers. While previously prioritizing replies, it now offers “Prioritized rankings in conversations and search.” This means that if a paid user engages with a tweet, their ranking will receive a slight boost.
Despite Twitter Blue’s global availability, the platform has had difficulty attracting a substantial number of paid users. SensorTower’s data indicates that Twitter earned $11 million from mobile purchases up until late March. Moreover, Similarweb’s data reveals that under 1% of Twitter’s monthly users are subscribed to Twitter Blue, with only 116,000 new subscribers in March.
Musk previously suggested that Twitter was considering introducing a more expensive, ad-free subscription tier. In addition, last month he announced that from April 15 onwards, Twitter’s algorithmic timeline would display posts exclusively from verified accounts and those followed by users.